About

Founder

Kuntal Goradia is the founder of ZD Analytics. She specializes in providing enterprise-level web analytics, data insights and customer experience management consulting services — engaging with the organization and CMO to determine how best to evolve the marketing function. This approach reinforces process improvements and structure to support the vision that is developed. Her skills include fostering organizational development that better ensures that the marketing organization both adapts and innovates to address new technologies, products and/or markets.

She is also accomplished in developing marketing training curriculum that educates and inspires employees through a clear vision and accessible approach. Kuntal has been helping firms build their web analytics programs and data warehouse infrastructures since 1997. She has produced web analytics road maps for several fortune 500 companies, as well as early stage startups. Her proficiencies include evangelizing data driven product management and UED decisions (user experience and design).

Kuntal has held senior product roles at Tealeaf and Xoriant and founded initial web analytics teams at eBay and PayPal. She has extensive consulting experience working with companies like Stubhub, CafePress, 3Com, Nortel, BayNetworks, HP, Wells Fargo, Incyte Genomics. Kuntal is skilled in formulating and mining client web data to deliver enhanced value from their information technology investment. Her expertise spans many industries including ecommerce, enterprise and consumer software, information technology, electronics manufacturing and publishing.

I strive to keep my consultancy at the forefront of innovative analytics modeling and technologies. In this way ZD Analytics has become a market leader that delivers both quantifiable and immediately actionable value to clients.

 

- Kuntal Goradia