What do we do
ZD Analytics takes pride in working with enterprise-level companies to bring clarity and insight to their digital measurement strategies. Select from the following analytics services menu to get the answers you need about your website’s performance in order to make more informed business and marketing decisions.
- Comprehensive Online Strategy The World Wide Web is a big place presenting an enormous range of choices, challenges and opportunities. No enterprise can effective reach and capitalize on all of it. We help you succeed by producing a clear and soundly-based outreach and marketing strategy
- Site Optimization We deep dive into your page and field level data to provide you product and customer experience analysis and recommendations that have proven to improve site conversion rates
- Customer Experience Management We combine qualitative user research data and quantitative CEM data with web analytics tools to make it easier for end users and administrators to access and realize benefit from features and help product development teams better understand user behavior requirements
- Mobile Analytics We use data to help marketers who want to reach consumers on the go with real-time access and targeted campaigns put a mobile strategy in place
- Product Analytics We apply our knowledge capabilities to the material aspect of your business, providing analyses of performance, environmental impact, cost and reliability throughout product or service lifecycle
- Web Analytics We help put your online activity into perspective by analyzing site traffic and user habits to give you clear insight about your visitors and the overall success of your web site
- Analytics Roadmap We recommend analytics tools and technologies that are suitable for your needs and provide you guidance on the implementation phases
- Best Practices Identifying and implementing the right analytics tool is only the first step in obtaining the facts needed to make sound data-driven decisions. We provide best practices consulting to help you continually get value out of your data technology investment
- Training Infusing a data-driven culture into your organization requires your employees to self serve their data needs. We can provide one-on-one as well as group training environments
- Social Analytics We can help you to understand how social media platforms, blogs, sites and accounts can and do impact your online marketing endeavors and consequent business success
