If you are a web analytics implementation manager and have been managing google analytics or site catalyst implementation for several years and if you are planning to add few more skills on your badge; you could look into becoming a data analyst, customer insight analyst, customer experience analyst, research analyst, product analyst … there are so many career paths you choose in analytics space.  But I would like to throw one more option out there which I think will become exceedingly in demand over next few years - Big data implementation manager! With explosion of big data, before we can make use of the data for sophisticated analytics, we need to make sure we know the data is good, clean and meaningful. That’s where you come into picture. As a part of your web analytics manager job, you are skills at: working with product and marketing managers, data analysts and other business users to identify what data they need. working with the engineers to make sure the tags are customized to capture the much needed data using tools like Firebug to verify and QA the data sent to the web analytics companies is accurate verify the data in the reports and support users in utilizing the data Big data, more than even web analytics needs you! Most hadoop and log files are exploding with data that takes a long time to surf through to identify what we are looking for and the data quality of big data is one of the biggest sticky points that I have experienced so far. Big data also requires someone that’s comfortable: working with business users and data scientists to identify what information they need for analysis working with engineers to make sure the web/mobile applications are instrumented to capture the data that users need using tools like Firebug to verify and QA the data is captured in Hadoop (inhouse or in the cloud) verify the data in hbase or mongoDB or whatever database the analysts are going to use for analysis So you see, big data implementation management is not that different from web analytics implementation. You will need a couple of additional skills and you will be working with a lot bigger datasets, which could be a good career move. Wouldn’t you agree?