Tools

Tool Specific Services & Methodology

 

Customer Experience Management

study interactions that captivate customers, deepen relationships and extend brand value
 

Tealeaf Technologies

The Tealeaf family of solutions provides visibility into the unique online interactions of every online user. ZD Analytics is skilled in working with Tealeaf to help clients better understand their customers complete online experience. ZD Analytics uses:
Tealeaf cxImpact
To provide visibility into the hidden problems impacting your business and to help you detect, quantify, and quickly resolve issues and sources of customer struggle
Tealeaf cxResults
To provide insight into the complete visitor lifecycle on your web site;
Tealeaf cxView
To provide an early warning system into significant changes in critical customer experience metrics, struggle scores and KPIs.


 

Clickstream Analysis Tools

What does a computer user click on while web browsing or using a software application?

 

Adobe Omniture Suite

Omniture Suite gives you the 360-degree view and in-dept analysis of all the visitor activities on your website. ZD Analytics has mastered the Omniture Suite and can interpret its intelligence so that you can target and serve your visitors to grow your online business.

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ZD Analytics uses: SiteCatalyst to provide you with actionable, real-time intelligence about your online strategies and marketing initiatives; Test&Target to make your online content more relevant to customers; SearchCenter to simplify search campaigns across marketing programs; Genesis to integrate and optimize complementary third-party campaigns across multiple applications; Discover to deliver deep insights and concise segmentation of real-time visitor data; Recommendations to enable you to promote your products and content online; Merchandising to enable retailers to execute merchandising strategies that optimize conversions and average order value; SiteSearch to control and optimize the search results on your site; Survey to design, create, and implement online surveys to measure audience sentiment; Insight to analyze large volumes of rapidly evolving data in real time; and Insight for Retail to interpret large volumes of continuously changing data in real time. Put ZD Analytics, an Omniture Expert, to work on your analytics needs today!

 

Google Analytics

Google Analytics, a free service offered by Google that generates detailed statistics about the visitors to a website has become a widely used website statistics service for enterprise-level businesses.

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Integrated with AdWords, ZD Analytics uses Google Analytics to review online campaigns by tracking landing page quality and conversions. We identify your goals and translate activity results which can include sales, lead generation, viewing a specific page or downloading a particular file – tasks that can all be monetized. While an important secondary metrics solution, ZD Analytics is skilled in applying Google Analytics to help you determine which ads are performing, and which are not, providing the information to optimize or cull campaigns. The use of Google Analytics aids in identifying poor performing pages, where visitors came from (referrers), how long they stayed and their geographical position within your website. Google Analytics also provides advanced features, including custom visitor segmentation. Rely on ZD Analytics to help you make the most of Google Analytics.

 

Core Metrics

Coremetrics is the leading provider of Web and mobile analytics, targeted email and advertising tracking, as well as other reporting and benchmark tools. It offers the only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.

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ZD Analytics utilizes its deep understanding of web analytics and combines it with Coremetrics to help you better comprehend your online customer data and LIVE Profiles. This type of intelligence will serve as the foundation for successful eBusiness initiatives. ZD Analytics also uses Coremetics to help you monitor and optimize the website, improve cross sell and multi-channel initiatives and to orchestrate a compelling experience throughout each customer’s digital lifecycle.

 

Mobile Analytics

determine aspects of your website that work best for mobile application and browser traffic
 


 

Business Intelligence and Data Visualization

customer lifetime value, unified customer data mining, product profitability, monetization models
 


 

Competitive Intelligence Tools

study and analyze top competition websites
 


 

Experimentation and Testing Tools

rotate segments of web content to see how placement converts into clicks and the most sales
 


 

Voice of Customer Tools

identify and prioritize customer needs and wants to improve product and service quality
 


 

Social Analytics

determine where your site visitors are coming from and what topics excite them